Since the priority seats prioritized people who are elderly, disabled, pregnant, and injured, I designed several mental states that people might suffer from and have the need to sit on those "dark blue" seats. Providing mirror posters, face filters and social media posts allow people to reflect on themselves and further have empathy when they realize they could experience these mental states.
According to statista.com
, Facebook has a nearly 90.8%
penetration rate and Instagram has a 70.6%
penetration rate in Taiwan. To maximize the potential audience, I choose these two platforms as my main channels to share my campaign.